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PRIVACY POLICY
At Kipling® (“Kipling,” “we,” or “us”), we understand that
you care how information about you is collected, used, and disclosed. This Privacy
Policy describes how Kipling collects, uses, and discloses information about
you and the choices you have regarding your information.
This Privacy Policy describes how we handle consumer
personal information in the United States and Canada when consumers use our
websites; mobile applications; visit our retail locations; buy our products;
participate in our promotions and events; or provide information to us in other
ways. We process consumers' personal information in different ways and to
different degrees, based in part on how consumers choose to interact with us. We
may provide different or additional notices of our privacy practices for
certain offerings, in which case those notices will supplement or replace the
disclosures in this Privacy Policy.
In the United States, Kipling is a division of VF Outdoor
LLC, a subsidiary of VF Corporation, and in Canada, Kipling is a division of VF
Outdoor Canada Co., also a subsidiary of VF Corporation.
Categories of Information We
Collect
How
Information About You Is Collected
Targeted
Advertising and Analytics
Use
of Information
What
Information About You Is Disclosed and With Whom
Children's
Privacy
Links
To Other Websites
International
Data Transfers
Your
Options Regarding Personal Information
Steps
We Take to Verify Your Identity
Authorized
Agents
How
You Can Opt Out of Promotional Communications
Additional
Choices Regarding Cookies and Advertising
Additional
Information for Residents of Certain States
Additional
Information for Residents of Canada
Changes
to This Privacy Policy
Categories of Information We Collect
We collect various categories of information directly (from
you), or indirectly (from others), as more fully described below. The
categories of personal information that we, or our service providers or
contractors on our behalf, collect (or have collected during the preceding 12
months) may include the following:
·
Identifiers (such as your name,
nickname, account name, unique personal identifier, online
identifier/screenname, or IP address);
·
Contact
information
(such as your physical or mailing address, telephone number, or email address);
·
Commercial
information
(such as offline and online interactions with us, products or services
purchased or considered, and purchasing histories);
·
Inferences
(such as
predictions about preferences or potential purchases we may derive or infer
about you based on information we collect);
·
Audio
and video information (such
as call recordings and security camera video data);
·
Internet
activity
(such as browsing activity, search activity, clicks, interactions with our websites,
applications, chatbots, and advertisements, information about your interactions
with us on social media, information about your device, configurations,
browser, app version, and use of our in-store Wi-Fi);
·
Demographic
information
(such as your age, date of birth, sex or gender);
·
Physical
characteristics
(such as your clothing size, height, weight, or other information relevant to
your footwear and apparel preferences);
·
Financial
information
(such as your payment information, which we work with a payment processor to
process if you make a purchase from us); and
·
Location
data (such
as information about your city or zip code, which we may infer from your IP
address).
How
Information About You Is Collected
We may collect information about you directly when you
interact with us or from third parties. Examples of direct interaction with us
include when you visit our websites, shop in our stores, communicate with our
customer service representatives, attend our events, use our mobile
applications, engage with our marketing efforts (including contests and
sweepstakes), participate in our customer loyalty programs, or in any other way
interact directly with us. When we collect information about you directly, we
may ask you to affirmatively furnish the information to us (such as when we ask
you for your telephone number).
We also capture photographs and video recordings in our
stores for security and loss prevention purposes.
In other circumstances, we may collect information
automatically from your electronic device (such as when you download and use
our mobile applications or visit our websites). For instance, we use tracking
technologies, such as cookies, pixels, and SDKs, to collect information about
your interactions with our websites, mobile applications, and marketing
communications. These technologies help us improve our products, services, and
marketing communications, personalize your experience, and analyze your interactions
with us, including seeing which areas and features of our services are popular
and counting visits. To learn more about the use of such technologies for
advertising and similar purposes, please see the “Targeted Advertising and
Analytics” section below. We use Google Analytics to better understand how our
users interact with our offerings. Information collected by Google Analytics
about your visits to our sites is restricted by the Google Analytics Terms of
Use (https://marketingplatform.google.com/about/analytics/terms/us/) and the
Google Privacy Policy (https://policies.google.com/privacy). Visit https://policies.google.com/technologies/partner-sites to understand how Google
uses data when you use our partners' sites or apps. Opt out of Google Analytics
at any time by visiting https://tools.google.com/dlpage/gaoptout/.
Finally, where permitted by applicable law, third parties
may obtain information about you independently, and we may acquire that data
(for example, by purchasing the data from a data reseller/broker, receiving it
from an advertising network, or gathering it from public records).
Targeted Advertising and Analytics
We engage others to serve advertisements, provide analytics
services, and perform related services across third-party websites and apps. To
do this, we and our vendors use technologies such as cookies, web beacons,
pixels, SDKs, and other technologies to collect information about your use of
our websites and apps and those provided by third parties. The information
collected via these technologies may include your IP address, mobile advertising
identifier, other unique identifiers, device type, domain, browser type,
operating system, date and time stamp, click-path, pages visited, referring
URLs, how frequently you access our offerings, items placed in cart or
purchased, and conversion information. This information is used to deliver
advertising targeted to you on other companies’ sites or mobile apps,
understand the effectiveness of this advertising, analyze and track data,
determine the popularity of certain content, and better understand your
activity.
You can opt out of ad targeting through cookies and similar
technologies on our websites by following the prompts behind the Your Privacy Choices
link in the footer of our website. Your opt out choice will be linked to your
browser only; therefore, you will need to renew your opt out choice if you
visit our website from a new device or browser, or if you clear your browser’s
cookies. Depending upon where you reside, you may also have the right to opt
out by visiting our websites with a legally recognized universal opt out signal
enabled, such as Global Privacy Control.
In addition to ad targeting activities that rely on cookies,
we work with advertising vendors to translate other identifiers, such as your
email address or phone number, into a unique identifier (called a hashed value),
together with other information, such as items placed in your cart or
purchased, conversion information, and other information such as your city or
gender, that such vendors can then use to show ads that promote our products to
you across the web and in mobile apps. To opt out, please visit https://www.vfc.com/dsr-requests/kipling.
The activities described in this section may constitute
“targeted advertising,” “sharing,” or “selling” under certain state privacy
laws. Please see “Additional Information for Residents of Certain States” below
for more information. We may also use certain forms of display advertising and
other advanced features through Google Analytics. These features enable us to
use first-party cookies (such as the Google Analytics cookie) and third-party
cookies (such as the DoubleClick advertising cookie) or other third-party
cookies together to inform, optimize, and display ads based on your past visits
to our offerings. Visit the Google Ads Preferences Manager, currently available
at https://google.com/ads/preferences to opt out of certain Google
advertising products.
Use
of Information
We use the personal information we collect directly and
indirectly to conduct our business, to communicate with you, and to provide
better products, services, and experiences, as further described below. We also
use the information we collect to:
·
Process
and fulfill your orders and purchases, and facilitate returns and exchanges;
·
Provide,
maintain, improve and develop our products and services and develop new
products and services;
·
Respond
to your comments, questions, and requests, send you transactional
communications, and provide customer service;
·
Personalize your experience with us;
·
Monitor
and analyze trends, usage, and activities in connection with our products and
services;
·
Send
you promotional communications (see below for information about how to opt out);
·
Target
advertisements to you on third-party platforms and websites (for more
information and to opt out, see the Targeted
Advertising and Analytics
section above);
·
Administer
our loyalty programs, contests, sweepstakes, and other promotions and deliver
rewards;
·
Identify,
report, and repair errors that impair the functionality of our services;
·
Share
reviews, testimonials, or other user-generated content;
·
Comply
with our legal and financial obligations.
What
Information About You Is Disclosed and With Whom
We disclose personal information as described in the
Targeted Advertising and Analytics section above and in the following
scenarios:
VF Family of Brands: We operate under the following brand names: Altra®,
Dickies®, Eastpak®, Icebreaker®, JanSport®, Kipling®, Napapijri®, Smartwool®,
The North Face®, Timberland®, and Vans®, and we may disclose your personal
information within our organization.
Vendors and Service Providers: We may also disclose your
personal information to service providers, vendors, and contractors who provide
services to us or conduct activities on our behalf, such as vendors that
provide marketing and advertising services; order fulfillment; consumer or
market research and analysis; account management; event or promotion
management; fraud detection; security; customer service; payment processing;
technical support; or product creation.
Public Reviews and Content: If you provide a product review or otherwise post
content on our websites or in our mobile applications, the information is
visible to the public.
Law Enforcement Authorities and Individuals Involved in
Legal Proceedings:
We disclose personal information in response to a request for information if we
believe that disclosure is in accordance with, or required by, any applicable
law, regulation, or legal process, including lawful requests by public
authorities to meet national security or law enforcement requirements.
To Protect the Rights of Kipling and Others: We may disclose your
personal information if we believe that your actions are inconsistent with our
user agreements or policies, if we believe that you have violated the law, or
if we believe it is appropriate to protect the rights, property, and safety of
Kipling, our users, the public, or others.
Corporate Transactions: We disclose personal information in connection with, or
during negotiations of, certain corporate transactions, including a merger,
sale of company assets, financing, or acquisition of all or a portion of our
business by another company.
With Your Consent or at Your Direction: We make personal
information available to third parties when we have your consent, or you
intentionally direct us to do so.
We may also use or disclose information that does not
identify you (e.g., anonymous, deidentified, or aggregated data) and, in these
instances, we do not attempt to reidentify the information and require that
each recipient agree not to reidentify or allow reidentification of the
information.
Children's
Privacy
We do not intend to collect personal information from anyone
under the age of 16. If you are under the age of 16, you should not provide any
personal information to us. If you are a parent or guardian of a child under the age of
16 and suspect they have provided personal information to us, you may contact
us using one of the communication methods described in this Privacy Policy to
notify us so that we may delete the information. Other age requirements may
apply to our loyalty programs or other activities and events.
Links
To Other Websites
Our websites and mobile applications may contain links to
third-party websites to which this Privacy Policy does not apply ("Linked
Websites"). Your use of Linked Websites will be governed by the terms of
use, privacy policies, and other terms, notices, and policies set forth on or
referenced in those Linked Websites.
International
Data Transfers
This Privacy Policy describes our policies and procedures in
the United States and Canada. We are a global company, and personal information
we collect in the United States and Canada may be transferred to other
jurisdictions (such as the United States, Canada, and the European Union) as
permitted by law, for the purposes described in this Privacy Policy, and the
information may become subject to the laws of those jurisdictions and
accessible to authorities in those jurisdictions.
Your
Options Regarding Personal Information
Requests to Opt Out of Sales, Sharing, and Targeted
Advertising
We explain activities that involve sales, sharing, and
targeted advertising above. You may opt out of these activities by:
·
following the instructions behind the Your
Privacy Choices footer link on our website to opt out of such activities via cookies and similar
technologies; and
·
by
visiting https://www.vfc.com/dsr-requests/kipling and providing the requested
information to opt out of such activities based on your email address and
identifiers other than cookies.
Other Consumer Requests
We have established processes by which you can submit
requests regarding your personal information. To exercise your options as
described in this Privacy Policy, or if you have privacy questions or concerns,
you may contact us in one of the following ways:
·
by
completing the web form at https://www.vfc.com/dsr-requests/kipling; or
·
by
telephone at +1-877-709-1800;
The list below describes the types of requests you may make
to us regarding personal information we have collected about you:
· Request to Know and Access: You may ask us to provide
you with information about the categories of personal information and other
information about our processing activities, as well as to provide you with access
to your personal information, including in a portable format.
·
Request
to Delete: You may
ask us to delete personal information that we have collected about you.
·
Request
to Correct: You may
ask us to correct or update your personal information that has been previously
provided to us.
Request to Opt-In: After making an opt out
request listed above, you may choose to opt back in. If we deny a request, in
whole or in part, we will provide you with instructions on how to appeal the
decision. We will not discriminate against you because you have made a request
described in this Privacy Policy or otherwise exercised your rights under
applicable law.
Information regarding the consumer privacy requests we
received in the prior calendar year is available here.
Steps
We Take to Verify Your Identity
For your privacy and security, and to prevent fraud and
other harmful activities, when we receive an access, deletion, or correction
request through our webform or toll-free number, we may take reasonable
measures to verify your identity (such as by asking you to confirm your email
address and other contact information).
How
You Can Opt Out of Promotional Communications
When you set up an account or log into your account on our
websites or mobile applications, you may have an opportunity to make or change
your selections with respect to promotional communications you wish to receive
from Kipling. You also will have an opportunity to opt out of promotional email
messages from us by clicking on an "unsubscribe" hyperlink contained
in commercial emails Kipling sends to you. You may opt out of receiving text
messages from Kipling by following the opt out instructions within the text
message.
Additional Choices Regarding Cookies and Advertising
You can usually adjust your browser settings to remove or
reject browser cookies. You can also turn off targeted advertising cookies by
following the instructions behind the Your Privacy Choices footer link on our
website. Your device may include a feature that allows you to opt out of having
certain information collected through mobile apps used for behavioral
advertising purposes.
You can learn more about interest-based ads, or opt out of
having your web browsing information used for behavioral advertising purposes
by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices or https://youradchoices.ca
(if you reside in
Canada).
Additional Information for Residents of Certain States
Numerous states have enacted privacy laws that grant their
residents certain rights and require specific disclosures (“State Privacy
Laws”). If you reside in a state governed by a State Privacy Law, including California,
Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota,
Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee,
Texas, Utah, or Virginia, this section applies to you. This section also
serves as our California notice at collection.
In
preceding sections of this Privacy Policy, we provide details about how we collect, use, and disclose information about you, as
well as our targeted advertising and analytics practices. As required by
certain State Privacy Laws, we use the tables below to explain this same
information.
Use and Disclosure of
Personal Information for Business Purposes
Category of
Personal Information
Categories
of Recipients
Purpose
of Collection and Use of Personal Information
·
Identifiers
·
Contact information
·
Commercial information
·
Inferences
·
Audio and video information
·
Internet activity
·
Demographic Information
·
Physical characteristics
·
Financial information
·
Location data (such as information about your city or zip code)
·
Vendors and service providers
·
The public, if you provide a review
or otherwise post content to public portions of our website
·
Law enforcement authorities, risk,
loss prevention, individuals assisting investigations, and individuals
involved in legal proceedings
·
Recipients as appropriate to
protect the rights of Kipling, products, employees, the public, and others
·
Relevant stakeholders in connection
with corporate transactions
·
Others with your consent or at your
direction
·
Process and fulfil your orders and
purchases, and facilitate returns and exchanges
·
Provide, maintain, improve and
develop our products and services and develop new products and services
·
Respond to your comments,
questions, and requests, send you transactional communications, and provide
customer service
·
Personalize your experience with us
·
Monitor and analyze trends, usage,
and activities in connection with our products and services
·
Send you promotional communications
·
Administer our loyalty programs,
contests, sweepstakes, and other promotions and deliver rewards
·
Identify, report, and repair errors
that impair the functionality of our services
·
Share reviews, testimonials, or
other user-generated content
·
Detect, investigate, respond to,
prosecute, and help protect against security incidents and other malicious,
deceptive, fraudulent, or illegal activity, and help protect the rights and
property of Kipling and others
·
Comply with our legal and financial
obligations
We retain each category of personal information about
consumers for as long as it is reasonably necessary to fulfill the purposes for
which it is collected and used. In determining the period of time consumer
personal information will be retained, we consider warranty and recall issues,
legal and contractual record retention requirements, consumer experience and
expectations, and other factors.
Sales, Sharing, and Targeted Advertising Activities
We also disclose certain categories of personal information
to show you targeted ads on third-party properties and for related purposes,
such as understanding the effectiveness of those ads. These disclosures may be
considered “sales,” “sharing,” or use of personal information for “targeted
advertising” under State Privacy Laws. The table below explains the categories
of personal information disclosed for such purposes and the categories of
recipients.
Category of Personal Information
Category of Third Party
·
Identifiers
(such as a cookie ID or IP address)
·
Contact
information (such as a hashed version of your email address)
·
Internet
activity (such as pages you visit or links you click on our sites)
·
Commercial
information (such as records of products you purchase)
·
Demographic
information (such as gender)
·
Physical
characteristics (such as your clothing or shoe size)
·
Location
information (such as your city or zip code)
·
Advertising
networks
Social networks
We do not engage
in sales, sharing, or targeted advertising using personal information about
consumers we know to be under the age of 18, or higher age where required by
law.
Your Rights under State Privacy Laws
Opt Out of Sales, Sharing, and Targeted Advertising: You may
opt out of these activities by:
·
following
the instructions behind the Your Privacy Choices footer link on our website to
opt out of such activities via cookies and similar technologies (if your State
Privacy Law gives you the right to opt out by visiting our sites with a legally
recognized universal opt-out signal, such as the Global Privacy Control,
enabled, we will also honor an opt-out choice expressed through such mechanism);
·
visiting
https://www.vfc.com/dsr-requests/kipling and providing the requested
information, to opt out of such activities based on your email address and
identifiers other than cookies.
Know or Access, Delete, or Correct, and Other Rights: Please
see details above explaining other rights granted to you under State Privacy
Laws and how to exercise them.
Authorized Agents
If you are an authorized agent seeking to make a request to
opt out of sales, sharing, or targeted advertising on behalf of a consumer,
please fill out this web form https://www.vfc.com/dsr-requests/kipling.
If you reside in California, you may also designate an
authorized agent to submit an access, deletion, or correction request on your
behalf. We may ask authorized agents to submit proof of their authority to make
a request, such as a valid power of attorney or proof that they have signed
permission from the consumer who is the subject of the request. In some cases,
we may contact the individual who is the subject of the request to verify their
own identity or confirm that the authorized agent has permission to submit the
request. If you are an authorized agent seeking to make an access, correction,
or deletion request on behalf of a California resident, please fill out this
web form https://www.vfc.com/dsr-requests/kipling.
Notice of Financial Incentives and Bona Fide Loyalty
Programs
We offer various financial incentives. We may provide
coupons, discounts, and other benefits to you for sharing your personal
information with us, including, but not limited to, when you sign up for
promotional marketing communications, participate in a survey, or join a
loyalty program. We may ask you to provide your contact information (such as
email address or phone number) and additional categories of personal
information requested at the time you opt in to participate. We will use your
personal information as described in the section above, "Use of
Information." In order to participate, you will opt in by following the
instructions provided. In some cases, you may be subject to additional terms
and conditions, which we will provide to you at enrollment. You may opt out at
any time. For promotional marketing, you may unsubscribe by following the
unsubscribe or opt out instructions in our promotional messages. The value of
your personal information is reasonably related to the value of the offer or
discount presented to you. We estimate the value of personal information
considering factors such as expenses in the administration of the offering. The
value to us depends on the benefits offered to you in the financial incentive.
We may offer financial or non-financial incentives in
connection with programs that require you to disclose certain personal
information, such as a customer loyalty program, but only if you opt in to such
an incentive program. If you ask us to delete your information or opt out of
the use of your information, we will comply with your request, but you may lose
some or all the benefits associated with the incentive program. (For
example, if you ask us to delete your personal information, you will lose any
accumulated loyalty program points.)
Additional
Information for Residents of Canada
If you are a resident of Canada, you may have certain rights in addition
to those outlined in the “Your Options Regarding Personal Information” section above.
· Control
Cookies and Similar Technologies: In addition to the opt-out rights
described above, you may be provided with additional tools to control cookies
and similar tracking technologies, such as a consent management tool or
preference center.
· Request
to Port: You may have the right to ask us to provide you or
someone else (where authorized by law) with a copy of the information we have
collected from you, in a structured, commonly used technological format.
· Request
to Withdraw Consent: Where we process your
personal information based on consent, you have the right to withdraw your
consent at any time, subject to contractual and legal restrictions, and
reasonable notice.
· Right
to Complain: You have the right to contact
us with any complaints or concerns about our practices with respect to the
handling of personal information.
To exercise these rights, please follow the process described in the
“Your Options Regarding Personal Information” section above. We will respond to
your request within the time periods provided for by applicable law.
We and our service providers may process and store personal information
outside your province of residence or outside of Canada, including in the
United States and the European Union. We have policies and procedures in place
designed to ensure our compliance with this Privacy Policy and applicable laws,
including policies and procedures regarding the retention and destruction of
personal information, the handling of complaints, and the appropriate
management of personal information by our personnel. We restrict access to
personal information to those of our personnel with a need to know for the
purposes described in this Privacy Policy, which may include personnel in our
marketing, customer service, e-commerce, fulfilment, legal, audit, digital
technology, and finance departments. We have implemented reasonable security procedures and
measures that are intended to protect personal information and our information
technology systems that store personal information. Unfortunately, no
transmission of information over the Internet nor storage of information
electronically can be guaranteed to be 100% secure. By providing your email
address in connection with a purchase or your use of our websites, mobile
applications, or services, you are consenting to receive electronic notice of
any information security issues using your most recent email address in our
records.
Changes
to This Privacy Policy
We may change this Privacy Policy from time to time. If we
make changes, we will notify you by revising the date at the bottom of this Policy.
If we make material changes, we will provide you with additional notice (such
as by adding a statement to the Services or sending you a notification). We
encourage you to review this Privacy Policy regularly to stay informed about
our information practices and the choices available to you.
This Privacy Policy was last updated on November 5, 2025.
